Regular readers of newspapers and Internet users must have often observed that more than half of the content of these resources are filled with classified ads. People read through the headlines of the newspaper and give just a glance to the classifieds, but that has never discouraged any of the ad posters from posting such ads.... Why?

This article deals with the questionable presence of classified ads on a constant basis in the newspapers and online sites. You may wonder why for getting just one glance of the reader these endorsers spend such huge amounts. Actually the endorsers who place their ads firmly believe that repute and sales go hand in hand to achieve the target of a prosperous business venture.

Readers may ignore these ads once twice maybe even thrice but when they see these ads placed persistently in the newspaper the do tend to get enticed by there statements and call the endorser for further details of the products or facilities. The endorser is then expected to deal in a tactful manner to achieve the target of successful sales that has been partially achieved for the business firm by the online ads. Whenever a reader or viewer views an ad placed on an online site or in newspaper, he/she tends to form a pique of the product or facility in his/her mind.

Enlisted below are some of the headers that will surely fetch the reader's attentiveness for you business:

"Earn in a part-time manner at home for just 2 hours"
"Guaranteed 10 kilos weight loss in 2 weeks"

The catchy tone of the headers always works as a perfect bait to obtain reader's attentiveness. Header is the chief component if the classified ad that instigates the reader to call to your office for further details.

Profitable aspects of classified ads

If you try evaluating the profitable aspects of these online ads and of business status with the number of sales achieved over a period of time, it would be in appropriate. Today's ads are the means of obtaining sales through the indirect route and not the direct route. Every time you feel the frustration of zero calls after placement of classified ads, just remind yourself of the aforementioned attributes of classified ads. You may earn money through sales but it will be obtained in a fluctuating manner if the promotion of the services/products is not done in an acceptable manner.

Classified Ads extend incremental gains

Classified Ads do extend their share of incremental gains but after sometime, not instantly. Endorsers are required to be very tolerant with work mechanics of classified ads. A hurried attitude of the endorser will result in a loss only for the endorser and not for anybody else. The tone of the header's statement makes a big difference to the promotive aspect of indirect sales. You may post an ad online that states "guaranteed 10 kilos weight loss in 2 weeks" while the other one states "We have feedbacks-- weight loss in 2 weeks", apparently the reader would like to go for the second ad.

Hal Johnson has been using classified ads to buy and sell online for 10 years now. Using things like car want ads are necessary to broaden your site's reach.

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